If you haven’t thought of polyester since the ’70s, take a fresh look. Many printers tried substrates like polyester in the past, but were uncomfortable printing offset with them— because of problems with consistency, ink adhesion and waste. My how things have changed. [more]

In this day of e-everything, there’s something special about materials you can feel up close and personal. Printing on unique materials can add a textural component to help your customer’s marketing efforts stand out. Put your imagination to work with substrates that are magnetized, sticky or just plain different. [more]

We all know everyone loves color, but did you know it has proven effects on behavior? Research consistently shows color’s pivotal role in marketing. Studies by Color Communications, Inc., reveal that people make a subconscious judgment on a product within 90 seconds of initial viewing — and that between 62% and 90% of that assessment is based on color alone. So how do you help your customers make a statement on colored papers? Introduce them to white ink. [more]