From a pricing perspective, every single printed piece is an animal all its own. Sure there are standard formulas for labor and supplies. But think about it. Every single job is a custom product that needs to be manufactured in a very short timeframe—and can be “messed up” at any point in the process. If you print, fold, score or trim it incorrectly, the customer won’t accept the product and you may have to start completely over—without any increase in budget. Pricing the project appropriately is critical to the bottom line success of your company. [more]